BY INVITATION ONLY
Thursday 19th May 2011 at 5.30pm
Launch Event featuring Lesley Waters at Hive Beach Café, Burton Bradstock, West Dorset.
Celebrity Chef Lesley Waters has put her name and support firmly behind the newest fundraiser being launched by Macmillan Cancer Support – Dine for Macmillan. “When I heard about this new foodie fundraiser I knew I had to get involved,” says Lesley. “There can be no better way to raise money for one of Britain’s best loved charities than to have fun with your friends and family over a delicious meal.”
By kind permission of owner Mr. Steve Attrill, a very special launch is being held at the award winning Hive Beach Café on Thursday 19th May 2011 (5.30pm for 6pm start). Invited guests will be treated to a cookery demonstration/dinner party workshop with wine tastings and light refreshments. Marking Macmillan’s 100th year, Dine for Macmillan will raise money to help make a difference to the millions of people living with and beyond cancer.
Claire Coles, Macmillan’s Fundraising Manager for Dorset and Somerset, explains. “Dine for Macmillan is a really enjoyable event that’s so easy to take part in. There is no right or wrong way to get involved, all you have to do is host a meal and ask your guests for a suggested donation instead of bringing flowers or chocolates. We’re thrilled Lesley has agreed to be our foodie ambassador, she is so passionate about food and cooking, we’re hoping this will rub off on our hosts and get people inspired to share a meal together!”
Dine for Macmillan caters for all tastes, all cooking abilities and all pockets. It can be a formal dinner, a simple supper party, a fabulous themed feast, a big breakfast, a picnic in the park or a takeaway … you can even ask your favourite pub or restaurant to run a Dine for Macmillan event.
Claire continues, “The beauty is that you can hold it any time you like, as many times as you like. Why not make it a regular social event? Everyone can get involved, from budding chefs who want to show off their cooking skills to those more at home with a microwave meal. All that matters is that you take part and have fun doing it.”
It really is easy as pie. If five guests all donate £5 a head, just one dinner party could fund a Macmillan benefits advisor for just over an hour, helping people affected by cancer understand what benefits they are entitled to and how financial grants can ease their money worries.
Once registered, hosts will receive a Dine for Macmillan fundraising pack which is crammed with menu ideas, hints and tips for making the party a real success.
For Hive pictures, interviews and more information contact:-
Annette Shaw PR
Telephone: – 01308 456699 begin_of_the_skype_highlighting 01308 456699 end_of_the_skype_highlighting
Graham Wiffen (Business Development Manager)
Telephone: – 01308 897070 begin_of_the_skype_highlighting 01308 897070 end_of_the_skype_highlighting
Web site: – www.hivebeachcafe.co.uk
Hive Beach Café, Beach Rd, Burton Bradstock, Dorset, DT6 4RF
Notes for editors from Macmillan
How Dine for Macmillan is being promoted
We are asking local people, media contacts, restaurateurs and foodie based businesses to get involved and help us turn this event into a huge success.
• We have carried out a poster and leaflet campaign to foodie shops, including veggie box schemes, farm shops, cookware shops, deli’s, kitchen showrooms and food producers.
• We are having a media launch at the Hive on 19th May, hosted by Lesley Waters, the event will feature a cookery demo/dinner party workshop.
• A digital media pack will be given out to all guests, featuring photos, logos, press releases, information on Dine for Macmillan, to enable all the guests to promote Dine for Macmillan for us after the event.
• Local promotion through website, twitter and facebook, with post media launch PR, and ongoing PR with interesting host stories and ideas.
• We have set up a £20 promotion, for the majority of the county of Somerset, the first 20 hosts who register to hold a Dine for Macmillan will receive a £20 credit to use with Somerset Local Food Direct – to help with the cost of hosting their dinner party. (http://sfmdirect.co.uk/)
• Online registration facility via www.macmillan.org.uk/dine
• Host pack and support materials all branded Macmillan to offer support to people who have registered, to help them make their event a success.
Area Fundraising Manager, Somerset & Dorset
Mobile: 07734 384459 begin_of_the_skype_highlighting 07734 384459 end_of_the_skype_highlighting
DL 01823 352079 begin_of_the_skype_highlighting 01823 352079 end_of_the_skype_highlighting
Somerset Fundraising Office: – 01823 327503 begin_of_the_skype_highlighting 01823 327503 end_of_the_skype_highlighting
Dorset Fundraising Office: – 01747 821669 begin_of_the_skype_highlighting 01747 821669 end_of_the_skype_highlighting
Macmillan Cancer Support, Victoria House, Victoria Street, Taunton, Somerset, TA1 3FA
About Macmillan Cancer Support
Macmillan Cancer Support improves the lives of people affected by cancer, providing practical, medical, emotional and financial support. Working alongside people affected by cancer, Macmillan seeks to improve cancer care. One in three of us will get cancer. Two million of us are living with it. If you are affected by cancer Macmillan can help. For more information about Macmillan Cancer Support visit www.macmillan.org.uk or freephone 0808 808 0000 begin_of_the_skype_highlighting 0808 808 0000 end_of_the_skype_highlighting.
About Lesley Waters
Well known for her regular television appearances on Ready Steady Cook, Great Food Live, and This Morning, Lesley is also a former Head Tutor of Leith’s School of Food & Wine, author of several Cookery Books, a qualified Fitness Instructor and a mother of two!
Originally a Londoner born & bred, Lesley was quickly charmed by the beauty of the West Dorset area and inspired by the superb quality of the fresh local produce available right on her doorstep. She likes to cook seasonal food whenever possible and her simple, modern style creates dishes that are easy to recreate with stunning results.
Teaching has always been her great passion and opening her own Cookery School in this amazing location is the realisation of a long held dream. Her energetic style of presentation is expertly combined with clear and simple guidance, making her classes both entertaining and informative.