The Hive Beach Café: Vision
Steve Attrill took over The Hive Beach Café nearly 20 years ago and started with little more than a shed on the beach. Now he has one of the finest beach café’s in the UK, employs over 50 people (during the summer months), supports local businesses and charities and is acclaimed by press, public, critics and guides alike. So how did it all happen?
Steve’s aim was simple. To build a successful, well known, local business where anyone could come and relax, enjoy some great food in a wonderful location. He wanted it to an enjoyable place to be; somewhere he himself would be proud to go to. As a parent himself, he wanted it to be family orientated and made sure that children and families were always made welcome.
Over the years he has always tried to do something different at The Hive, taking the products, displays and services he experienced in his own travels abroad and bringing them back to enhance the atmosphere at The Hive. The Café focuses on using local suppliers for its produce, supports environmentally friendly fishing methods, recycles glass, cooking oil and cardboard, regularly raises money for local charities and focuses on employing local people.
Thrills and Spills
The Hive has had its fair share of up’s and downs and has skilfully side-stepped local disasters such as Foot & Mouth, the Napoli Oil spillage, 2 tornadoes that hit Burton Bradstock and more recently, local road closures. Despite these, The Hive has survived and grown from strength to strength attracting admiring comments from AA Gill of The Times and celebrity chef Lesley Waters, along with many subsequent articles in the press, both local and national. To add to its acclaim, The Hive has won a number of awards, both local and National, most recently awarded runner-up in the Coast Magazine awards 2011, for Best Costal Pub/Café.
Today the vision for the café is still the same: to continue building that local business where friends, families, children …. in fact anyone can come and relax, enjoy the wondrous Hive Beach, sample some excellent sea food and enjoy the eclectic atmosphere that is The Hive Beach Café.
Preparing for the Olympics
Plans for the Hive in 2011 and beyond include upgrading the kitchen facilities, making some of the older awnings a more permanent and sunnier structure, providing new toilet and shower facilities and investigating other local opportunities for business expansion. As to the future, the Jurassic Coast is soon to be the focus for a world mega event as the 2012 sailing aspect of the Games will be held in Weymouth Bay. All local businesses are in training to meet the demand and to show that Britain has a lot to offer.